
Who doesn’t love breakfast cereal? Topher Ellis, co-author of newly released “The Great American Cereal Book," shares his obsession with the breakfast staple and takes a walk down memory lane with a look at his five favorite discontinued brands.
I’m a big cereal consumer. At any given time, I’ve got more than 3 dozen boxes of cereal in the house. I buy my favorites whenever they’re on sale and try most of the new cereals to review. More than a dozen different cereals that are in my pantry right now won’t last a month.
I got my start eating cereal in the mid 1960s. It was easy for me to identify with cereal mascots and characters, since many of them had running story lines that would span years, and they were frequent visitors during commercial breaks in my Saturday morning cartoons.
I’m not sure which I liked more: the character on the box or the prize inside it. I had to fight with my two brothers for the latter. We tried different rules, like taking turns and allowing the prize to got to whomever finished the box, but the law that prevailed was first come, first served.
Like most of my generation, I can still relate to those characters and cereals – many of which no longer exist. These are the top five discontinued cereals that I wish would make an encore (along with a seriously good prize).
Quaker Oats Quake: As a kid, I was a huge Quisp and Quake fan. The only things that differentiated these two vitamin-powered, corn-based cereals were their shapes and their titular heroes. My brother Tom was quazy for Quisp (whose mascot was an extra-terrestrial) and I adopted a frenzy for Quake (that’s miner Quake with “Earthquake Power,” not the slimmed down “cowboy Quake.” Tom and I even had a set of helmets (Quake miner’s helmet with a working light, and Quisp’s beanie with a whirling propeller on top) that you could send away for. Quisp has been sporadically revived in certain stores and on the Internet, but Quake has never come back.

Ralston Freakies: These sweetened cereal rings were made of corn, oats and wheat that supposedly grew on the Freakies Tree, which was inhabited by seven sci-fi critters, each with their own unique character traits and a crazy back story that showed off the creative team’s great sense of humor. What’s not to like?
Quaker Oats Cinnamon Crunch: One of the best Cap’n Crunch spin-offs, this scoop-shaped corn-and-oats cereal laced with sugar and cinnamon featured Jean LaFoote, the Barefoot Pirate – my favorite pirate (sorry, Captain Jack Sparrow). LaFoote was notorious for his attempts to steal Cap’n Crunch’s cargo of cereal, but was always thwarted by the Cap’n and his crew with the tagline “You can't get away with the Crunch, because the crunch always gives you away.”

General Mills’ Baron Von Redberry: I liked this berry-flavored cereal, but picked out the star-shaped marshmallow bits for my youngest brother Jay to consume. The Baron’s cereal was very similar to Franken Berry, except that Redberry was essentially a berry-flavored Cheerio. World War I flying ace Baron Von Redberry would face off in the skies against his nemesis, Sir Grapefellow.
Nabisco Team Flakes: I get more questions about the availability of this cereal by visitors to Topher’s Breakfast Cereal Character Guide than any other. Even though it was discontinued in 1993, folks still crave this cereal, which became the first four-grain (rice, wheat, corn and oats) flake cereal when it was introduced in 1963. It was healthy and had a nice, light, crispy texture. Not only did folks enjoy them for breakfast, but quite a few recipes also called for the flakes. Almost 20 years later, in 2011, a “Bring Back Team Flakes” fan page went live on Facebook.
Except for No. 5, there are common threads to my favorites: They are sweetened kids’ cereals with great characters, and often contained fun prizes inside the box. That was a winning combination. I’d still buy them today if they were on my grocer’s shelf (but I might not eat them).
Tell us, what were your favorite childhood breakfast cereals?
Topher Ellis co-wrote "The Great American Cereal Book: How Breakfast Got Its Crunch" © 2011 ABRAMS. Topher is editor of “The Boxtop” cereal newsletter and operates the Topher's Breakfast Cereal Character Guide. Growing up, he fought with his two younger brothers for rights to the prizes in the bottom of cereal boxes. Today, with two kids of his own, if he wants the prize, he simply buys three boxes of cereal.
More from Bites:


Waffellos...... and Crazy Cow cereal that turned your milk Chocolate in the bowl..... mmmmmm sugar
mmmmmmmm "crazy for crazycow" that stuff was great use to eat it by the boxfull
OMG...I've been craving Blueberry Waffleos for years!
"Jets" - like Quake or Quisp, but shaped like little jet fighters.
JETS! Best cereal every made. Still miss them. BRING 'EM BACK!!! Purty pleez!
"Puffa Puffa Rice", i loved that stuff, and"Crispy Critters", which tasted like "Alpha Bits", but shaped like animals.
Freakies cereal was the best! I collected the cool prize magnets of the characters. Yes, bring it back!!
I concur. Best toy prizes I ever collected. Can't remember how it tasted though. But who cares.
Vanilla Captain Crunch... it had the giant White Whale.
I preferred Sir Grapefellow to Baron von Redberry!
"en.wikipedia.org/wiki/List_of_breakfast_cereals"
Frosted Flakes and Froot Loops, and I still eat Froot Loops!
I liked "Tumbles". They looked like sticks and were made from bran, but were tasty and not like cardboard. They were very good for you and very good to eat. I also loved Quisp and Quake.
Maybe you mean Krumbles made by Kellogg's? I remember this cereal and was surprised to learn it disappeared way back in the '60s. Does anyone remember OKs cereal?
K - E - double L - O - double good, Kellogg's best to you!
Loved Quisp, can't say I remember Quake though.
I also loved Quisp. The roof of my mouth is raw thinkin about it though.
Quisp made a brief comeback recently. The grocery store had an end cap full of it. I bought several boxes. Love those little flying saucers!
I miss marshmallow Rice Crispies, the ones with the tiny marshmallows.
I too miss Marshmallow Rice Crispies. Does anyone remember frosted Rice Crispies? I liked them because they were pre-sweetened. I didn't have to put sugar on them
I get Frosted Krispies at my local Walmart in Illinois. It's still being made.
Waffelos Cereal fo sho!
Crispy Critters.
Absolutely. 100% Agree
"The One and Only Cereal that Comes in the Shape of Animals!" (to the tune of the Russian Dancers music from "The Nutcracker")
Crispy Critters! Crispy Critters! Crispy Critters!
CRISPY CRITTERS!!!!!! YES!!!!!!!!!!!!!!!
Absolutely, we need Crispy Critters! I can still hear the jingle in my head. Unfortunately, my memory is down to mostly the tune and not the words. Time for a trip to YouTube.
Also, bring back the orange flavored cereal OJs. Those disappeared when I was a little kid, but was still old enough to remember and miss them once my mom stopped buying it. She even went to the trouble of asking grocery store employees and writing letters to find out what had happened to it.
Frech Toast Crunch! Canadians still have it but it was discontinued here back in 2006.
I miss the old taste of Cookie Crisp. Its got fake chocolate in it now.
Body Buddies, Ice Cream Cones, Fruit Islands, Quisp, Mr. T....mmmmmm......
Waffle-o's! "Git along little blueberry critters, git along..."
I miss QUISP.. My mom would buy it just for me because no one else ate it. Brings back great memories :)
Wheat Stax.
You can still buy Quisp in specialty stores like America's Market
"www.quakeroats.com/products/more-products-from-quaker/content/cereals/quisp.aspx"
It's "only" $5.89 a box on the Quaker Oats website.
Crispy Critters. Team flakes were great but they didn't come in a big enough box.
I loved Ruskets and when we could get it, Concentrate. Hardly anybody remembers these two now though.
I loved Concentrate!!
Do they still make Kaboom!? I haven't seen it in I don't know how many years, but it was always one of my favorites.
Yes they still make it only it comes in a different form now. No longer approved by the FDA, it is now used to clean your bathrooms, toilets, showers, sinks, kitchen, tires on your car, etc. Don't you ever see the ads for it on T.V.?
Ah Kaboom! The Clown Crazy cereal. One of my childhood faves. I miss that one the most. I too am a cereal fanatic. If not for my toddler & husband, cereal would be dinner for me most nights of the week!
Kaboom was the first one I thought of that I miss. Another one that was a real favorite but was discontinued in the early '80s here and I can only remember the mascots of and the fact that I loved it. There was a whale and I think there was a whaler that chased the whale. The last time I ate it I was five, so the memories are very vague. It's funny how things like that stick with you.
Buc Wheats
Ohhh! This was my favorite too!
Loved those!
Anyone remember when there was a Star Wars cereal? My brother cut out all the masks that were on the boxes!
Yes, I remember and I think Purina made it. I would put the masks in my window and a few weeks later everything that was gold would turn to a silver color.
Kellogg's put out C3PO's in the mid 1980's when Star Wars IV "A New Hope" made its broadcast tv debut.
C3P0's were the best. I still crave them. I'd give my left eye for a bowl. I'd eat them morning, noon and night if they were available. Eating them is the only true path to becoming a Jedi. True story.
Little Chocolate Donuts, breakfast of champions. :) Just kidding.
Capt'n Crunch. My husband & I just had a conversation about this cereal and how good (really bad, bad for you) it was, although I'm proud to say that we've never let our son have it.
they had quisp cereal at target not too long ago some times they have stuff like that for a limited time