
Katie Quinn/TODAY.com
The Most Interesting Man in the World does not shy away from adventure, even when it comes to his food.
Bored with his jam options, Dos Equis’ spokesman, The Most Interesting Man in the World, went on a mission to create The Most Interesting Jam Spread. The only jar of jam available to the public, said to have been signed and mixed by The Most Interesting Man himself, went up for auction on eBay Nov. 21. At the close of the auction today, 50 bids had been made and the jam sold for $1,025.
TODAY.com managed to get the first jar available to anyone (a gift from The Most Interesting Man himself).

Dos Equis
The first three ingredients for the jam – gold dust, grasshoppers in Thai herbs, and Cuban oregano – were chosen from nearly 3,000 comments on the Dos Equis Facebook page. They were mixed with apples, sugar and apple cider vinegar.
So why did The Most Interesting Man spend so much time on jam? "As a man of refined tastes, culinary delicacies are one of my true passions. Over the years, I found that my palate was becoming bored with the standard fare many jam vendors sold," he told Scientific American. "This year, a good friend challenged me to abandon my time-tested classic and develop a new jam spread."

Dos Equis
The Most Interesting Man in the World discovered The Wombat Foundation on one of his many transcontinental trips across Australia.
All proceeds from the auction go to benefit The Wombat Foundation, an organization in Australia that works to help the critically endangered Northern Hairy-nosed Wombat, one of the rarest large mammals in the world.
"I once saved a life in the Australian Outback aided by only a wombat and a didgeridoo. Since that day, I have personally felt a great debt to the wombat for his ingenuity, valor and burrowing capabilities," said The Most Interesting Man. "When I discovered the plight of the wombat – affected by a rare motor syndrome, I knew I had to act. The Wombat Foundation is in the unique position to assist this troubled species."
We tried this rare jam in our TODAY.com offices. I thought the jam lived up to the 'Interesting' name for its contents (I had gold dust on my bread!), but the taste was nothing spectacular, in my opinion.
Not all of our staffers agreed with me, however. Here's what some of them said:
I couldn’t really taste the gold or grasshopper, and in general the jam was a bit too vinegary for my taste. Perhaps the apple cider vinegar is meant to preserve the bugs? (Excuse me while I pick an antennae out of my teeth.) -Sarika Dani
It tastes like an apple jam. I’d eat it with some chunky peanut butter to mask the experience of biting into the thorax of a grasshopper. But calling it The Most Interesting Jam in the World is setting the bar really high, and I don’t think it lives up to that. -Vidya Rao
My personal opinion on the stuff is that I really like how it tasted, but all the gimmicky stuff didn’t make a difference to how delicious it was. The gold has no taste and the grasshoppers weren’t crunchy at all (disappointment), so they didn’t even add much in terms of texture. Did I like it? Yes. Can I get something equally as tasty from my supermarket? Probably. -Katie Quinn
What ingredients would you put in your own mix of The Most Interesting Jam in the World? Tell us in the comments section!
More from Bites:
- Coke and potato chips in cupcakes? Yes, and yum!
- Crack these eggs for a surprise dessert
- Cake pays homage to Rubik's cube, gets unexpected fan
Lisa Granshaw writes and produces for TODAY.com. She's always tried to be adventurous in life, including with food, but never tasted gold or grasshoppers. Since this time around wasn't so bad, she won't turn away trying either of them again!


when you are an idiot spend spend spend
a 1000 dollars for jam rofl
a 1000 dollars could help people in need
if you are going to throw your money away
why not try throwing it to charity instead
duuuuuuuuuuuuuuuuh
Why not try throwing to charity? Seems you can't read, Keith. The money is going to a charity to save an endangered species.
Stupid is as stupid does. Maybe I should collect some roaches, stick them in some jam, and see if I can find my own sucker that will pay $1,000 for that too, what do you say?
You Sons of Bit*#'s. If any of you neg-coms (negative commentators) were in front of me I would violently slap you full on the cheeks with the back of my left hand. A great man who is dead and buried as of this posting, once said when he was alive, "small minds may try and disparage the work of great men, but only justify their meaninglessness." What kind of fools would disparage gold? The funds are going to endangered wombats! I can't wait till one day I learn that neg-coms are endangered.
I still remember the commercial about "going Dutch" while having a beer with two great looking babes...only if he were to drink alone. I really enjoyed that one.
The jam? It has an excellent color!
Wombats are awesome
How about blueberry/jalepeno jam? That catches my interest!!
The ebay jam did not sell. There were bid retractions in the last few hours and the high bidder never paid. I was offered a "second chance", but the retracted bids seemed hinky, so I declined to purchase.